Scope of Digital Marketing in India
Before getting into the world of digital marketing and the Scope of Digital Marketing in India, prospects, and its importance in today’s day and age, we have to know what digital marketing is and why it is the hot topic for all industries right now.
In today’s digital generation, all the marketing we see on digital platforms like social media, blogs, videos, search engines, websites, and applications is digital marketing. It refers to the marketing of products and services to reach a wider range of consumers using digital mediums and since today, more than ever before, everyone is online, marketing digitally has never been easier.
With access to cheap data and affordable smartphones, the number of people across the globe who have access to the internet has increased exponentially which in turn has been greatly advantageous to many industries.
Growth and Scope of Digital Marketing in India
As per the stats, nearly about 60% of the world’s population uses the Internet, and India being the fastest-growing internet market in the world, is projected to have over 840 million internet users by 2022.
In every era, marketing has evolved based on what the customer is using, with nearly 760 million smartphone users in India, reaching customers through the internet on their handheld devices has become a great way for marketers to interact and reach a new mass of audience.
Most companies, especially small and medium-sized startups, are using digital marketing to build an online presence and slowly but surely making it big. As days go by People at an exponential level are using the Internet to do almost everything. From ordering food and vegetables to booking cabs to leasing furniture, everything has gone digital. A business nowadays without a digital presence is bound to go downhill in no time.
Scope and Growth of Digital Marketing for Business
Through Digital Marketing a brand can not only reach more potential customers but also create brand awareness, get a great return on investment, reach global levels and promote products with ease. Seeing so many advantages of Digital Marketing more and more brands are getting into it creating a plethora of new opportunities and positions for the right people.
Businesses in the country are becoming digitally aware and realizing the potential of digital marketing, hence many of them are investing in digital marketing to grow their online presence and reach potential customers. Digital marketing is much cheaper for businesses than any other marketing. Along with this, in comparison to any other marketing, in digital marketing, the business gets the option of targeting the same person very easily who can become the customer of that business.
Career Scope of Digital Marketing in India
Now that we know about Digital Marketing and its ever-growing importance to all businesses, let us know more of the career opportunities it brings to India.
But to start any career in digital marketing, the first and foremost key is passion.
To enter the digital marketing field, apart from the technical skills, you must have the three Cs, communication skills, creativity, and critical thinking for the technical part, here are some technical skills that will be important to get a successful digital marketing job:
- HTML and CSS
- Basic Design Principles (UX/UI)
- Data Analytics and Querying
- WordPress or CMS
- Marketing Automation and Customer Relationship Management (CRM)
- Photo and Video Editing Basics
- Office Skills—Spreadsheets and Slide Decks
There are many different specializations in digital marketing, so you have different options when it comes to starting a career in the field.
Digital marketing has many different aspects like copy, design, technology, social media, marketing, finance, and business development, hence, with the growth of digital marketing, all these aspects are steadily growing too.
Here are some career and Scope of Digital Marketing in India options you can find in the Digital Marketing Field:
Junior & Mid Level Options Include :
- Digital Marketing Intern
- Digital Marketing Executive
- SEO Executive
- Link Building Specialist
- Social Media Specialist
- Google Ads Specialist
- Email Marketing Specialist
- Web Analyst
- Online Reputation Executive
- Content Marketing Executive
Higher-level Digital Marketing Job Titles Include :
- Digital Marketing Strategist
- Digital Marketing Manager
- Social Media Manager
- Digital Marketing Head
- Paid Advertising Manager
- Digital Branding Head
Good digital marketer professionals in India usually earn up to Rs 4,000,000 annually. Some digital marketer professionals earn more than this, some less than. An intern or fresher can expect to earn between Rs 1,50,000 and Rs 4,00,000. Depending on the skillset and technical ability of the candidate, the salary hike can range between 25% and 75% annually.
Scope of Digital Marketing in 2022
Many people also want to know what is the Scope of Digital Marketing in India in the year 2022 or how it is going to be in the coming years? So let us also tell you this. If we talk about the year 2022, then this year also the score of digital marketing is very high. Today most of the business is being done online. In the last 5 years, many such businesses have started on an online basis.
This business has made its crores of assets on its own online. According to a student, if we talk about the scope of Digital Marketing in India, then even if digital marketing is learned in 2022, there is going to be a lot of scope in the coming time. In today’s time, there are very few people who have knowledge of digital marketing. But the job is very much available for the person having knowledge of digital marketing. In the coming time also a person doing digital marketing can get a job very easily. Apart from this, learning digital marketing can also set up your own business.
In today’s post, we told you the Scope of Digital Marketing in India in different types of areas. We also told you how the Scope of Digital Marketing in India is going to be in the coming times. Along with this, we also told you about the Scope of Digital Marketing in India as a career. If you want to learn digital marketing then you can also learn digital marketing. One can get work in a good company by doing a digital marketing course. Apart from this, learning digital marketing can also set up your own business. Thanks for reading the post.